Last updated: 12.08.2025

At American Pub, we attach great importance to privacy and the protection of your personal data. This page explains what information we collect when you use our website or make a reservation, how we use it and what your rights are.
We comply with the requirements of the Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR).

The data controller is: American Pub, Rte du Manège 42, 1950 Sion

When you use our reservation form or browse our website, we may collect:

• Reservation information : date, number of guests, name and reservation time.
• Contact details : email address, phone number and country.
• Message : any information you enter in the form’s free-text field.
• Browsing data : IP address, device type, browser used, pages visited and time spent on the site.
• Data collected using analytics and tracking tools :
  • Google Analytics : to analyze website traffic and improve the user experience.
  • Meta Pixel (Facebook Pixel) : to measure the effectiveness of our advertising campaigns and show you targeted content.

The data we collect is used exclusively to:

• Manage your reservations and contact you to confirm them or notify you of any changes.
• Improve our services by analyzing traffic and how our website is used.
• Communicate with you in a targeted way through our advertising campaigns on social media and other digital channels.
• Ensure the security of our website and prevent any misuse.

We process your personal data on the basis of:

• Your consent, when you voluntarily provide us with your data through the reservation form.
• Our legitimate interest in ensuring the proper management of our services, improving our website and promoting our activities.
• Compliance with legal obligations, when the law requires certain information to be retained or disclosed.

Your personal data may be shared only with:

• Our technical service providers (website hosting provider, reservation management tools, analytics and advertising solutions), to the extent necessary for them to provide their services.
• Analytics and advertising platforms such as Google Analytics and Meta (Facebook) Pixel, to measure traffic and campaign effectiveness.
• Competent authorities, only if required by law or to enforce our rights.

We never sell, rent or exchange your data with third parties for commercial purposes

Some pages on our website may include embedded content (for example, videos, maps or social media widgets).
This content behaves in the same way as if the visitor had gone directly to the relevant third-party website.

These websites may collect data about you, use cookies, embed third-party tracking tools and monitor your interactions with the embedded content. We encourage you to review the privacy policies of the embedded third-party services (YouTube, Google Maps, etc.) to learn more about their practices.

Our website uses cookies and similar technologies to:

• Ensure the website functions properly.
• Measure website traffic and usage (Google Analytics).
• Show targeted ads (Meta/Facebook Pixel).

You can configure your browser to reject all or some cookies. However, please note that some website features may not work properly without cookies.

When using certain services (Google Analytics, Meta/Facebook Pixel), your data may be transferred to and processed outside Switzerland or the European Union, particularly in the United States.
These service providers are required to put appropriate safeguards in place to protect your data in accordance with applicable legal requirements.

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, unless we are legally required to retain it for a longer period.

• Data from the reservation form (reservation information, contact details and messages): retained for an extended period, for as long as it is useful for managing our customer relationship, following up on communications or providing evidence of a communication. If data is not automatically deleted, it may be retained indefinitely unless you specifically request its deletion.
• Browsing data : retained for 14 months in accordance with Google Analytics settings.
• Data relating to advertising campaigns : retained for the period defined by the platforms (Meta/Facebook), according to the applicable retention settings.

We regularly assess whether retaining this data is still appropriate and undertake to delete or anonymize it when it is no longer needed for the purposes for which it was collected.

You may exercise your right to erasure or restriction of processing at any time by contacting us using the contact details provided.

We take reasonable measures to protect your personal data against unauthorized access, use, modification or disclosure.

These include:

• Hosting the website on secure servers located in Switzerland or the EU.
• Using encrypted connections (HTTPS).
• Restricting access to data to authorized individuals who need it for their professional duties.

However, no data transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security, but we undertake to act promptly in the event of an incident.

Under the Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR), you have the following rights:

• Right of access : to find out what data we hold about you.
• Right to rectification : to correct inaccurate or incomplete data.
• Right to erasure : to request the deletion of your data, to the extent permitted by law.
• Right to object : to object to the processing of your data, particularly for advertising purposes.
• Right to restriction of processing : to temporarily restrict the use of your data in certain situations.

To exercise these rights, you can contact us by email or mail (see the contact details below).

We may update this privacy policy at any time to reflect changes in our practices or legal requirements.
The date of the most recent update is shown at the top of this page.
We encourage you to check this page regularly to stay informed about how we protect your data.

If you have any questions about this privacy policy or wish to exercise your rights, please use the contact details available on our contact page.