{"id":2319,"date":"2025-05-11T00:07:40","date_gmt":"2025-05-10T22:07:40","guid":{"rendered":"https:\/\/www.americanpub.ch\/privacy-policy\/"},"modified":"2026-09-28T14:06:42","modified_gmt":"2026-09-28T12:06:42","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.americanpub.ch\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-f3448cb0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-1530485e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div data-aos= \"fade-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uag-hide-mob uagb-block-cd7ca1a8\">\n<div class=\"wp-block-uagb-image uagb-block-0b62260d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.americanpub.ch\/wp-content\/uploads\/2025\/08\/AP-bars-mid-2.svg\" alt=\"American Pub\" class=\"uag-image-1245\" width=\"500\" height=\"100\" title=\"AP bars mid-2\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-10f9f6e8\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e01ecf33\"><h1 class=\"uagb-heading-text\">Privacy<\/h1><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-hide-desktop uag-hide-tab uagb-block-76335f2a\"><div class=\"ast-breadcrumbs-wrapper\">\n\t\t\t<div class=\"ast-breadcrumbs-inner\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb-trail breadcrumbs\" ><div class=\"ast-breadcrumbs\"><ul class=\"trail-items\" ><li  class=\"trail-item trail-end\"><span><a href=\"https:\/\/www.americanpub.ch\/en\/\" rel=\"home\"><span >Home<\/span><\/a><\/span><\/li><\/ul><\/div><\/nav><\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-aos= \"fade-left\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-a82f6216\">\n<div class=\"wp-block-uagb-image uagb-block-e04d307b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.americanpub.ch\/wp-content\/uploads\/2025\/08\/AP-bars-mid-2.svg\" alt=\"American Pub\" class=\"uag-image-1245\" width=\"500\" height=\"100\" title=\"AP bars mid-2\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-hide-mob uagb-layout-flex uagb-block-616b360d\"><div class=\"ast-breadcrumbs-wrapper\">\n\t\t\t<div class=\"ast-breadcrumbs-inner\"><nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"breadcrumb-trail breadcrumbs\" ><div class=\"ast-breadcrumbs\"><ul class=\"trail-items\" ><li  class=\"trail-item trail-end\"><span><a href=\"https:\/\/www.americanpub.ch\/en\/\" rel=\"home\"><span >Home<\/span><\/a><\/span><\/li><\/ul><\/div><\/nav><\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><em>Last updated: 12.08.2025<\/em><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-07aab9c8\"><h2 class=\"uagb-heading-text\">Privacy Policy<\/h2><\/div>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d21d644a\"><h3 class=\"uagb-heading-text\">Introduction<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">At American Pub, we attach great importance to privacy and the protection of your personal data. This page explains what information we collect when you use our website or make a reservation, how we use it and what your rights are.<br \/>We comply with the requirements of the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/cc\/2022\/491\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Federal Act on Data Protection (FADP)<\/a> and, where applicable, the <a href=\"https:\/\/eur-lex.europa.eu\/FR\/legal-content\/summary\/general-data-protection-regulation-gdpr.html\" target=\"_blank\" rel=\"noreferrer noopener\">General Data Protection Regulation (GDPR).<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">The data controller is:\u00a0<strong>American Pub<\/strong>, Rte du Man\u00e8ge 42, 1950 Sion<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ba11b5e7\"><h3 class=\"uagb-heading-text\">Data We Collect<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">When you use our reservation form or browse our website, we may collect:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Reservation information<\/strong>\u00a0: date, number of guests, name and reservation time.<\/li>\n\n\n\n<li><strong>Contact details<\/strong>\u00a0: email address, phone number and country.<\/li>\n\n\n\n<li><strong>Message<\/strong>\u00a0: any information you enter in the form&#8217;s free-text field.<\/li>\n\n\n\n<li><strong>Browsing data<\/strong>\u00a0: IP address, device type, browser used, pages visited and time spent on the site.<\/li>\n\n\n\n<li><strong>Data collected using analytics and tracking tools<\/strong>\u00a0:\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>\u00a0: to analyze website traffic and improve the user experience.<\/li>\n\n\n\n<li><strong>Meta Pixel (Facebook Pixel)<\/strong>\u00a0: to measure the effectiveness of our advertising campaigns and show you targeted content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ff6e65b0\"><h3 class=\"uagb-heading-text\">Purposes of Processing<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">The data we collect is used exclusively to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Manage your reservations<\/strong>\u00a0and contact you to confirm them or notify you of any changes.<\/li>\n\n\n\n<li><strong>Improve our services<\/strong>\u00a0by analyzing traffic and how our website is used.<\/li>\n\n\n\n<li><strong>Communicate with you in a targeted way<\/strong>\u00a0through our advertising campaigns on social media and other digital channels.<\/li>\n\n\n\n<li><strong>Ensure the security<\/strong>\u00a0of our website and prevent any misuse.<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-af4bca33\"><h3 class=\"uagb-heading-text\">Legal Basis for Processing<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">We process your personal data on the basis of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Your consent<\/strong>, when you voluntarily provide us with your data through the reservation form.<\/li>\n\n\n\n<li><strong>Our legitimate interest<\/strong>\u00a0in ensuring the proper management of our services, improving our website and promoting our activities.<\/li>\n\n\n\n<li><strong>Compliance with legal obligations<\/strong>, when the law requires certain information to be retained or disclosed.<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f2c4aeb3\"><h3 class=\"uagb-heading-text\">Sharing of Data<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">Your personal data may be shared only with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Our technical service providers<\/strong>\u00a0(website hosting provider, reservation management tools, analytics and advertising solutions), to the extent necessary for them to provide their services.<\/li>\n\n\n\n<li><strong>Analytics and advertising platforms<\/strong>\u00a0such as Google Analytics and Meta (Facebook) Pixel, to measure traffic and campaign effectiveness.<\/li>\n\n\n\n<li><strong>Competent authorities<\/strong>, only if required by law or to enforce our rights.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">We never sell, rent or exchange your data with third parties for commercial purposes<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3d1468ec\"><h3 class=\"uagb-heading-text\">Embedded Content from Other Websites<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">Some pages on our website may include embedded content (for example, videos, maps or social media widgets).<br \/>This content behaves in the same way as if the visitor had gone directly to the relevant third-party website.<\/p>\n\n<p class=\"wp-block-paragraph\">These websites may collect data about you, use cookies, embed third-party tracking tools and monitor your interactions with the embedded content. We encourage you to review the privacy policies of the embedded third-party services (YouTube, Google Maps, etc.) to learn more about their practices.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0956b948\"><h3 class=\"uagb-heading-text\">Cookies and Similar Technologies<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">Our website uses cookies and similar technologies to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ensure the website functions properly.<\/li>\n\n\n\n<li>Measure website traffic and usage (Google Analytics).<\/li>\n\n\n\n<li>Show targeted ads (Meta\/Facebook Pixel).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">You can configure your browser to reject all or some cookies. However, please note that some website features may not work properly without cookies.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9d9d4834\"><h3 class=\"uagb-heading-text\">International Data Transfers<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">When using certain services (Google Analytics, Meta\/Facebook Pixel), your data may be transferred to and processed outside Switzerland or the European Union, particularly in the\u00a0<strong>United States<\/strong>.<br \/>These service providers are required to put appropriate safeguards in place to protect your data in accordance with applicable legal requirements.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d899900c\"><h3 class=\"uagb-heading-text\">Data Retention<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, unless we are legally required to retain it for a longer period.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Data from the reservation form<\/strong>\u00a0(reservation information, contact details and messages): retained for an extended period,\u00a0<strong>for as long as it is useful for managing our customer relationship, following up on communications or providing evidence of a communication<\/strong>. If data is not automatically deleted, it may be retained indefinitely unless you specifically request its deletion.<\/li>\n\n\n\n<li><strong>Browsing data<\/strong>\u00a0: retained for 14 months in accordance with Google Analytics settings.<\/li>\n\n\n\n<li><strong>Data relating to advertising campaigns<\/strong>\u00a0: retained for the period defined by the platforms (Meta\/Facebook), according to the applicable retention settings.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">We regularly assess whether retaining this data is still appropriate and undertake to delete or anonymize it when it is no longer needed for the purposes for which it was collected.<\/p>\n\n<p class=\"wp-block-paragraph\">You may exercise your right to erasure or restriction of processing at any time by contacting us using the contact details provided.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a03f8fb9\"><h3 class=\"uagb-heading-text\">Data Security<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">We take reasonable measures to protect your personal data against unauthorized access, use, modification or disclosure.<\/p>\n\n<p class=\"wp-block-paragraph\">These include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Hosting the website on secure servers located in Switzerland or the EU.<\/li>\n\n\n\n<li>Using encrypted connections (HTTPS).<\/li>\n\n\n\n<li>Restricting access to data to authorized individuals who need it for their professional duties.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">However, no data transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security, but we undertake to act promptly in the event of an incident.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5d7754b7\"><h3 class=\"uagb-heading-text\">Your Rights<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">Under the\u00a0<strong>Federal Act on Data Protection (FADP)<\/strong>\u00a0and, where applicable, the\u00a0<strong>General Data Protection Regulation (GDPR)<\/strong>, you have the following rights:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Right of access<\/strong>\u00a0: to find out what data we hold about you.<\/li>\n\n\n\n<li><strong>Right to rectification<\/strong>\u00a0: to correct inaccurate or incomplete data.<\/li>\n\n\n\n<li><strong>Right to erasure<\/strong>\u00a0: to request the deletion of your data, to the extent permitted by law.<\/li>\n\n\n\n<li><strong>Right to object<\/strong>\u00a0: to object to the processing of your data, particularly for advertising purposes.<\/li>\n\n\n\n<li><strong>Right to restriction of processing<\/strong>\u00a0: to temporarily restrict the use of your data in certain situations.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">To exercise these rights, you can contact us by email or mail (see the contact details below).<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-19198df4\"><h3 class=\"uagb-heading-text\">Policy Updates<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">We may update this privacy policy at any time to reflect changes in our practices or legal requirements.<br \/>The date of the most recent update is shown at the top of this page.<br \/>We encourage you to check this page regularly to stay informed about how we protect your data.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-cb8bed98\"><h3 class=\"uagb-heading-text\">Contact<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">If you have any questions about this privacy policy or wish to exercise your rights, please use the contact details available on our <a href=\"https:\/\/www.americanpub.ch\/en\/contact-access\/\" data-type=\"page\" data-id=\"30\">contact page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Last updated: 12.08.2025 Privacy Policy Introduction At American Pub, we attach great importance to privacy and the protection of 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